Finmeccanica S.p.A. is the leading industrial group in the high technology sector in Italy and one of the main global players in aerospace, defence and security. It operates in seven sectors: aeronautics, helicopters, space, electronics, defence systems, energy, transportation and construction. The company has offices in over 100 countries. It is partially owned by the Italian government, which holds about 30% of Finmeccanica's shares.
Humus Design, every year, accepts the challenge of communicating the values of the brand. After designing the visual identity, the agency keeps taking care of all the communication materials, from digital to printed ones.
For the 2012 Annual Report Humus Design proposed Finmeccanica to walk a less conservative path and to adopt a fresher and bolder graphic style. Each section of the report is introduced by a minimalistic graphic syntesis and metaphore of what the technology sector is all about.
Credits Humus Design
Opening illustrations for Sustainability Report 2012 (digital):
1 / Environmental Performance
2 / Social Performance
3 / Financial Performance
4 / Our Commitment to Responsibility
5 / Competitivity and Sustainability
6 / Finmeccanica Group