Contributo di Soggiorno - Identity Proposal
BCV Associati submitted its identity and printed materials proposal to answer a new open call for submissions sent out by the City of Rome: from early 2011, tourists visiting Rome (like many other major tourist destinations) will have to pay a small fee for the services provided by the City, presently paid only by Roman taxpayers. The Council resolution will also ensure higher standards of services offered to the tourists and a more hospitable reception than in the city. All the proposed materials (sticker, poster, brochure) speak to the tourists using a simple and bold yet friendly language and approach.
Contributo di soggiorno nella città di Roma Capitale
Competition entry - Proposal
BCV Associati submitted its identity and printed materials proposal to answer a new open call for submissions sent out by the City of Rome: from early 2011, tourists visiting Rome (like many other major tourist destinations) will have to pay a small fee for the services provided by the City, presently paid only by Roman taxpayers. The Council resolution will also ensure higher standards of services offered to the tourists and a more hospitable reception than in the city. All the proposed materials (sticker, poster, brochure) speak to the tourists using a simple and bold yet friendly language and approach.
Credits
Design and art direction: Manolo Michelucci, Marianna Rossi
Coordination: MariaCristina Vitelli / BCV Associati
Competition entry - Proposal
BCV Associati submitted its identity and printed materials proposal to answer a new open call for submissions sent out by the City of Rome: from early 2011, tourists visiting Rome (like many other major tourist destinations) will have to pay a small fee for the services provided by the City, presently paid only by Roman taxpayers. The Council resolution will also ensure higher standards of services offered to the tourists and a more hospitable reception than in the city. All the proposed materials (sticker, poster, brochure) speak to the tourists using a simple and bold yet friendly language and approach.
Credits
Design and art direction: Manolo Michelucci, Marianna Rossi
Coordination: MariaCristina Vitelli / BCV Associati